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20230829120000.0
950922s1995||||||||||||||||||||||||eng|u
95042080
9780385267328
0385267320
(OCoLC)33245368
TxAuBib
rda
Schwartz, Peter.
The art of the long view :
planning for the future in an uncertain world /
Peter Schwartz.
New York :
Currency Doubleday,
1995.
xvi, 272 pages ;
24 cm.
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Includes bibliographical references (pages 256-258) and index.
Introduction to the paperback edition: The strategic conversation : broadening the long view -- The pathfinder's tale -- The Smith & Hawken story : the process of scenario-building -- The scenario-building animal -- Uncovering the decision -- Information-hunting and -gathering -- Creating scenario building blocks -- Anatomy of a new driving force : the global teenager -- Composing a plot -- The world in 2005 : three scenarios -- Rehearsing the future -- Epilogue : to my newborn son -- Afterword: The value of a strategic conversation -- User's guide : how to hold a strategic conversation -- Appendix: Steps to developing scenarios.
"What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles." "In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business." "Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange."--Jacket.
20230829.
Strategic planning.
Business forecasting.
Organizational change
Management.